Golf Course Command Center
Golf course AI consulting, built around four operational pillars.
GreenCourse AI Consulting is the operational command center for golf courses, combining AI receptionist technology, GEO Foundation sustainability certification, facility operations, and signage and brand experience into one point of contact — run by PGA Professional Dustin Massey.
Pillar One
Call & Revenue Automation
My AI Golf Pro is a 24/7 conversational AI receptionist that answers every call, books tee times direct to your tee sheet, collects deposits, and handles billing and collection call campaigns.
Beyond the AI receptionist, the Revenue Acceleration Suite adds an AI SDR for events and tournaments, member onboarding automation, and strategic golf-operations consulting.
Explore My AI Golf Pro
Pillar Two
Sustainability & Environmental Certifications
GreenCourse guides courses through the GEO Foundation’s OnCourse program: a free-to-join sustainability and climate action program used in 75 countries and promoted by over 50 golf associations. OnCourse covers annual data tracking, golf-specific carbon footprinting, and the Sustainable Golf Scorecard — the pathway to GEO Certified, golf’s most widely endorsed sustainability distinction.
Dustin Massey holds GEO Foundation consulting credentials and manages the data, reporting, and certification workload so the superintendent doesn’t have to.
Technology partner SGL Golf brings turf technology built on decades of elite sports-turf expertise trusted by leading U.S. professional sports organizations. Their connected ecosystem includes GreenGuard (autonomous, eco-friendly UVC disease prevention for greens that reduces chemical use), AirGuard (drone-based aerial turf surveys), TurfPod (real-time turf monitoring), TurfBase Golf (the data intelligence platform), and LED grass grow lighting — reducing chemical, water, and labor use while maintaining championship-level conditions.
Pillar Three
Facility Operations & Infrastructure
In partnership with JA Edwards of America, a Florida licensed Roofing Contractor and General Contractor serving homes and businesses since 2004, GreenCourse becomes one point of contact for clubhouse and facility capital work alongside your operational AI systems.
JA Edwards of America is a GAF Master Elite and 3-Star President’s Club contractor — a certification only about 1% of contractors earn — handling roof inspections, residential and commercial roofing, roof replacement, storm damage restoration, and insurance claim assistance, with offices in Orlando, Tampa, Port St. Lucie, and Jacksonville.
Pillar Four
Signage & Brand Experience
Pelican Signs handles scorecards, entrance and monument signage, menus, wayfinding, tee markers, and promotional materials as one managed workflow.
Cirrus LED— trusted by over 10,000 businesses — provides American-made outdoor LED displays (IP67-rated, gold wire-bonded LEDs) with the cloud-based ScreenHub software for managing content from anywhere, 24/7 display monitoring, an industry-leading warranty, and AI traffic analytics that adjust messaging based on who’s driving by.
From the clubhouse
What golf course leadership says
“GreenCourse coordinated our new scorecards, the menu reprints for the grill room, and our entrance signage through one point of contact. What used to mean three vendors and three timelines became one call.”
“When our clubhouse needed a total roof replacement, GreenCourse connected us with JA Edwards of America and helped manage the insurance claim from start to finish. A project we expected to be disruptive was handled without losing a single tee time.”
Also available
Additional golf-specific services
Golf Equipment Trade-In Program
A trade-in program for pro shops, built into your operational workflow.
PEO Services
Payroll, HR, and benefits administration handled through a PEO partnership.
Personal Development Coaching
Coaching for golf teaching professionals looking to grow their own business.
Ready to see what a command center looks like for your facility?
Book a 15-minute intro call — no pressure, no obligation.