GreenCourse AI Consulting
The Operational Command Center for Golf Courses.
One point of contact for the calls, the certifications, the facilities, and the brand experience — powered by AI, run by a PGA Professional.
Golf courses are being squeezed from every direction.
Rising labor, chemical, water, and energy costs are compressing margins at the same time environmental and certification pressure is increasing. Meanwhile, staff are buried in phones and administrative work — answering the same questions, taking the same bookings, chasing the same paperwork.
The National Golf Foundation found that unanswered phones cost the golf industry over $100M annually. Read the NGF report
One command center, four pillars
Everything a golf course needs to run, in one relationship.
My AI Golf Pro
Call & Revenue Automation
A 24/7 conversational AI receptionist that answers every call, books tee times direct to your tee sheet, and never lets a caller reach voicemail. Paired with the Revenue Acceleration Suite: an AI SDR for events and tournaments, member onboarding automation, and strategic golf-operations consulting.
Explore My AI Golf ProGEO Foundation · OnCourse · SGL Golf
Sustainability & Environmental Certifications
GreenCourse guides courses through the GEO Foundation’s OnCourse program and manages the data, reporting, and certification workload toward GEO Certified. Technology partner SGL Golf brings GreenGuard, AirGuard, TurfPod, TurfBase Golf, and LED grow lighting to reduce chemical, water, and labor use.
See the certification pathwayJA Edwards of America
Facility Operations & Infrastructure
In partnership with JA Edwards of America, a GAF Master Elite and 3-Star President’s Club roofing and general contractor, GreenCourse becomes one point of contact for clubhouse and facility capital work alongside your operational AI systems.
See facility operationsPelican Signs · Cirrus LED
Signage & Brand Experience
Pelican Signs manages scorecards, entrance and monument signage, menus, wayfinding, and promotional materials as one workflow. Cirrus LED provides American-made outdoor LED displays with cloud-based content management and AI traffic analytics.
See signage & brand experienceGetting started
How it works
- 1
Intro Call
15 minutes, no pressure. We learn about your facility and answer your questions.
- 2
Discovery
A deep dive into your operations, phone volume, tee sheet, and current systems.
- 3
Custom Strategy
A plan built specifically for your facility — not a generic package.
- 4
Launch & Optimize
Live in 7 to 30 days, with ongoing support and optimization after launch.
Founder
Dustin Massey, PGA
Dustin “Dusty” Massey is a PGA Class A Professional with over 20 years in golf operations, including Director of Golf at the oceanfront Samoset Resort in Rockport, Maine, and years teaching international travelers as a PGA Professional on cruise ships. He has worked alongside superintendents every day of his career — and now brings AI to the operational problems he lived firsthand.
Read Dusty’s full storyBeyond golf
The same command center works for any inquiry-driven service business.
If your business is service-related and inquiry-driven, needs more booked appointments, has an average client value of $750 or more, and already invests in marketing — the same operational systems apply.
See how it works for service businesses
Ready to see what a command center looks like for your facility?
Book a 15-minute intro call — no pressure, no obligation — or hear the AI receptionist for yourself.
Get your custom plan
Tell us a bit about your operation and we'll follow up to schedule your intro call.